Saturday, November 24, 2012
I'm changing my tactics when it comes to marketing. Blog tour is out unless I do a very simple one with a few bloggers who are on the same page as I am. Why, you ask? Because when I realized the time and effort involved, I decided I would lose my sanity. And what about my writing? I know marketing is important but I can't let it take over my life. I'm still doing the online thing but I also have a long list of places in Arizona where I will attempt to consign my books.
My husband is helping me in this regard, and has compiled a list, not of bookstores, but of 'spiritual' stores and Celtic shops that might be a fit.
Since Mercury has been in retrograde, I've put this endeavor off, but as of monday, November 26th, Mercury begins heading forward again--the perfect time for new beginnings. I will start here in Tucson with one Celtic shop and two others: Metaphysics' World and Spirits' Child. After that we'll head to the small hippyish town of Bisbee and and then over to Sedona, where there are at least six possibilities. Now I know I'm making this sound like a breeze--believe me with my introverted personality, it won't be. But one on one I seem to do okay--it's the room full of people that has me quaking in my boots--the mere idea of giving a talk or a reading makes me light-headed!
Since the second book in my series has been released, I considered doing KDP select again--having one book free, one for .99 --but I didn't want to be stuck again for three months, trapped in a contract with Amazon. My sales did not show improvement from the last two...And so my time has been spent going through The Moonstone, AGAIN, in preparation for re-formatting. (It is now the new and improved version--2nd edition?) Smashwords, KOBO and NOOK are on my list. If anyone is thinking about this, check out Rik Hall http://www.facebook.com/RikHall, who is inexpensive and comes highly recommended.
I'm also signed up for a two hour session here in Tucson with real live people exchanging ideas who have had experience with marketing. I've considered the book festival coming up next year but I think the price is prohibitive..doesn't seem worth it for the possible sale of a few books, although the exposure would be nice.
And so I continue my search, hoping to discover a few things that work and letting go of the ones that don't. I know marketing represents at least 60% of the pie but I need to finish book three, not to mention the sequel, Valley of the Moon. The more books one has out there the better, or so I've heard...
Here is a link to Johann Penn, a marketer who has done a lot of research on this subject: .http://www.thecreativepenn.com/
Thanks for reading! and any and all comments are most appreciated.