I went to a talk on social media marketing the other evening. It was given at the local bookstore here in Vancouver, Cover to Cover. Ron Gompertz, author of No Roads Lead to Rome, was the speaker and had a lot of useful information to impart.
He spoke about the building blocks needed to market online: e-mail, blogs, website, Amazon, Twitter and Facebook, going through each one in some detail. But with only an hour and a half there was not enough time to delve into each one and I can tell you right now that for me they need major delving!
Take Twitter, for instance. Apparently there are all kinds of things you can do there. I'm sure many of you if not all of you already know this but I was taken by surprise when Ron spoke of organizing groups on his Twitter account. I'm just barely understanding hash tags at this point! (# is a hash tag for those of you who aren't familiar with it) And the following thing gives me a strange sense of responsibility, as though I either need to entertain or at least keep up with what everyone is doing as well as find some interesting articles to link to my tweets. Did I mention feeling overwhelmed?
I have upped my time on Twitter now and have retweeted, replied and favorited as well as gone to sites listed (in strange heiroglyphic sorts of letters and numbers that I haven't quite figured out, by the way) and read numerous blogs and commented. If I let it, this could become my entire day!
How does one get the most out of this without drowning? I have gotten a few more followers because of Twitter and I must say I enjoy learning about it but I do have two books to edit and another one that needs to be written, so tell me, how do you manage your time? Do you check into Twitter every day or once a week? What do you tweet about?